Saturday, March 24, 2012

Samsung Mobile chief ‘designer’ denies that Samsung’s instinct is to slavishly copy Apple

“When Samsung Electronics rushed its first smartphone to market in a panicky response to the smash-hit debut of the Apple iPhone, some customers burned the product on the streets or hammered it to bits in public displays of disaffection,” Miyoung Kim reports for Reuters.
“Complaints ranged from dropped calls and a clunky touchscreen to frequent auto rebooting and a dearth of applications,” Kim reports. “Samsung Mobile President JK Shin admitted it was a tough time. The company had seen a 1 trillion won ($885 million) profit in its telecom sector in the first quarter of 2010 halved in the following quarter after Apple Inc’s latest iPhone took the market by storm. ‘We were facing a really serious crisis,’ Shin said later.”
“Yet on the 9th floor of Samsung Electronics headquarters in Seoul housing the mobile division’s design center, Lee Minhyouk said he was not feeling the heat. Samsung Mobile’s vice president for design and his team were already working on its next smartphone, the Galaxy,” Kim reports. “Samsung sold 44 million Galaxy units since its launch in June 2010 on its way to displacing Apple last year as the world’s top-selling smartphone maker.”

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