Thursday, March 29, 2012

Apple’s thermonuclear war on Android

“The case of Apple v. Samsung shows no sign of abating,” Paul M. Barrett reports for Businessweek. “Apple returned in February to the federal courthouse in San Jose to sue Samsung again, claiming the Korean manufacturer ‘slavishly copied’ Apple. An unrelenting recidivist, in Apple’s portrayal, Samsung has ‘continued to flood the market with copycat products, including at least 18 new infringing products released over the last eight months.’”
“The battle also signals a broader conflict pitting Apple against multiple mobile-device manufacturers in some three dozen legal and regulatory actions pending in 10 countries,” Barrett reports. “Beyond Samsung, Apple’s notable antagonists include Motorola Mobility and HTC. As Silicon Valley sophisticates underscore, however, the phone and tablet makers are mere proxies for another foe—Android, the operating system Google gives away to manufacturers. Google employs a come-one, come-all business model radically at odds with Apple’s and, in the late Steve Jobs’s view, existentially threatening to his company.”
Barrett reports, “In the last 18 months of his life, Jobs, who died on Oct. 5 at age 56, was obsessed with crushing Android. He explained to his authorized biographer, Walter Isaacson, that the litigation against device manufacturers was meant to communicate an unmistakable message: ‘Google, you f–king ripped off the iPhone, wholesale ripped us off. Grand theft.’ Jobs swore he would ‘spend my last dying breath’ and ‘every penny’ in Apple’s coffers ‘to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go to thermonuclear war on this.’”
Much more in the extensive full article here.

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