Tuesday, March 20, 2012

Beleaguered Dell sees room to challenge Apple in tablets

“A growing dissatisfaction among office workers with the clunky computers their employers force them to use, in contrast to the sleek Apple devices many have at home, could yet benefit incumbent suppliers like Dell, a top Dell executive said,” Georgina Prodhan and Paul Sandle report for Reuters. “As Apple’s third-generation iPad went on sale on Friday, accompanied by the now traditional scenes of fans queuing round the block , Dell’s chief commercial officer Steve Felice said the tablet market was still wide open. Dell ditched its previous attempt at cracking the global tablet market, the Streak, last year. It was based on Google’s Android operating system software.”
Prodhan and Sandle report, “Now Dell is planning a fresh assault with the advent of Microsoft’s new Windows 8 operating platform, which is expected later this year… ‘We’re very encouraged by the touch capability we are seeing in the beta versions of Windows 8,’ Felice told Reuters in an interview in London, adding that Dell may also make Android tablets again. ‘We have a roadmap for tablets that we haven’t announced yet. You’ll see some announcements – for the back half of the year,’ he said. ‘We don’t think that this market is closed off in any way… On the commercial side there are a lot of concerns about security, interoperability, systems and device management, and I think Dell is in the best position to meet those.’”
“Dell has also just launched a so-called ultrabook, a high-end notebook that is light and thin but still at least as powerful as a regular laptop. The XPS 13 costs about $995,” Prodhan and Sandle report. “‘The demand has been excellent since we launched this product just a week ago,’ Felice said. ‘It is a fantastic product and shows our commitment to the PC space. We like the PC space. We are extremely committed to it.’”
Read more in the full article here.

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